Formula
In this project case study, I will be sharing my experience developing a brand and marketing assets for a fintech start-up.
“We give businesses complete control over how and when money moves-enabling faster, smarter, and more flexible B2B payments that drive growth, collaboration, and financial clarity.”
Client
Formula Payments
Type
Visual Identity
Year
2025
Process
Formula
Formula is a platform that changes the way businesses pay and get paid. If in the past you had to wait months for a payment or deal with invoices and delays, Formula gives you full control over your payments – you can pay early, get discounts, and manage your cash flow smartly with AI and automation.
It's like building a personalized route for your money – no bottlenecks, no delays, just the fastest path possible.
Visual identity
Fast - Payments and cash flow are managed quickly, with no delays or friction.
Flexible - Dynamic adaptation to changing payment terms, instant liquidity, and full control.
Intelligent - AI and data analysis that enable smart, automated financial decision-making.
Precise - Like a race car, every part of the platform is calculated, synchronized, and based on accurate financial algorithms.
Connected - Bridging buyers, suppliers, banks, and B2B platforms with seamless integration into financial systems.
Innovative - An advanced financial infrastructure that’s changing the rules of the game in the world of business payments.
Bottom line: Formula is next-generation B2B payments - fast, smart, connected, and as precise as a financial race car.
BuyMe
We worked with BuyMe as one of Formula’s key partners, launching a short film that explained early and flexible payments and showcased how Formula’s infrastructure integrates seamlessly with BuyMe’s workflows. The project combined product education with storytelling, helping partners understand the value of fast capital flow and the simplicity of using Formula and BuyMe together.
